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Update, Tuesday, September 19 at 5:00 p.m.: Swifties are gonna break break break another website with their enthusiasm for Taylor Swift. Google posted that the vault puzzle is currently jammed, and the search engine is currently in its “fit-it era” to try to get Swifties back on track. What did they expect when they asked fans to solve 33 million puzzles in order to reveal the five vault tracks to 1989 (Taylor’s Version)? For everyone to calmly solve one puzzle a day like it’s a crossword? Swift skipped the release of a vault puzzle for Speak Now (Taylor’s Version) earlier this year, making them the only vault song reveal without a game to go along with it. You could say… Swifties are lusting to play this game. All the vault had to do was stay.
Original story, published earlier on September 19, follows.
You’ve got a blank space in your Google search bar — and if you write Taylor Swift’s name, you might get a surprise. Swift is revealing vault tracks from her latest release, 1989 (Taylor’s Version), by challenging fans to solve 1989-themed word puzzles on the search engine. Because if there’s one thing Swifties are good at, it’s puzzles. Here’s how it works: Google “Taylor Swift,” click the vault, and solve the puzzle. Per Google, there are 89 different puzzles (for obvious reasons), and once 33 million are solved globally, the vault will be cracked open. Not that Swift needed the SEO help, but the strategy is working — according to Google Trends, search interest in her name has more than tripled in the last hour. Tree Paine, you’ve done it again.
Swift gave fans a head start on Instagram, posting a clip of a vault opening and spilling the letters for the first track. Fans have guessed that one is probably “Lust!” instead of “Slut!”, but hey, you never know.
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